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Top 3 Facebook Ads Conversion Events For Online Education Businesses

Facebook Ads can be daunting at times, because of the multitude of options the platform offers you. In this blog post, the objective is to share what the top 3 conversion events course creators, experts, coaches, consultants, and teachers want to optimize around and why.

This article is particularity for you if you are an expert with little technical understanding of the Facebook Ads platform and you can’t seem to find a way to properly monetize your advertising budget.

By focusing on the conversions listed in this article in order, you will be able to maximize your returns by getting low cost per results, position yourself as an expert without being salesy and start pushing leads deeper into your funnel without spending more money on ads.

Facebook Ads Website Leads Conversion Event

Leads for online education businesses mean prospects that they are giving you their name and email. In some sense, it’s like getting people coming into your business.

Leads are the bread and butter of any business. Optimizing around the email capture with names ideally allows you to follow-up with these prospect manually or automatically. You build a list of these prospects and you can see the long-term value of following up.

The reason why this is the first conversion even we want to optimize for iss because it is the cheapest conversion event. It allows us to get a low cost per result and validate the marketing without having to spend sometimes hundreds of dollars to see a single conversion.

The way we do this is by sending traffic to an opt-in page that’s connected to an auto-responder that’s only goal is to capture the name and email of the prospect in exchange of something valuable (usually valued at $100+).

If you can’t generate leads after a substantial budget, go back to the drawing board and do some more testing.

Example of offers that work really well to acquire leads: free ebook, email course, cheat-sheet, hack, etc.

Facebook Ads Website Application Conversion Event

A little deeper into the funnel, yet still an achievable conversion to be optimizing around without spending too much money on advertising to see initial results is the website application. It’s when you have provided enough value and reasons for prospects apply.

The website application conversion event is great for many reasons. It’s great because it allows you as an expert to position yourself as an expert without being salesy. You don’t need to announce the price of your offer on the front-end. Also, maybe the best aspect of this that it also allows you to segement you audiences and learn more about them without speaking to them personally.

The way we get application submits is by putting a typeform on a long-forms sales pages and and drive traffic to it.

The website application form is What: apply for high ticket program using TypeForm or other form
Why: positions you as an expert in your field and not salesy

How: create long-form sales page with embed apply form
What-if:

Example: high-ticket program ($999+)

Purchase
What: get people to purchase your digital product and allow them to access it without you having to do anything
Why: scale your business wihtout you being there and having to teach. Teach once, sell over and over again.
How: using tools such as paykickstart, thinkific, kajabi or other. using long form sales pages or video
What-if: you’ve created a video course, but it’s just not selling – go back to applciation.

The way they are organized is from less costly to more costly, and the correlation between value is the same.

Facebook ads is not simple. By getting one conversion working for you at the time, it’s easier to see how they can all work together.

These are just some of the top business mistakes I see new entrepreneurs make. Have you made any of these business mistakes? Got a mistake that you see others making that I didn’t list? Share them in the comments below.

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