fbpx

How to monetize your lists

email list

It’s not enough to hope your online traffic displays enough interest in your course to buy it there and then. In most cases, you need to exercise a little persuasion in order for them to part way with their cash. This also applies to consumers who have already bought one of your courses. How do you make sure they buy from you again? 

This is where the email list comes in. A bespoke collection of all your potential customers, new customers, and long-term customers in one. By sending them curated email chains over a period of time, you can keep their interest levels at an all-time high. No missed opportunities. Lower churn rates. More secured sales.

In this section, you’ll:

  • Understand why your email list is such a valuable resource.
  • Understand how the two-step order form can increase sales.
  • Use the abandon list to convert people who entered their details but were not ready to buy.
  • Best practices for broadcasting to your email list for product launches and seasonal promotion.

Email lists are gold, waiting to be mined!

Your lists are yours, and you don’t need to pay a dime to send emails to them and promote your product. On top of that, you have the info-product benefit of not having to hold inventory or pay shipping or manufacturing. 

Once your info-product is of sufficient quality, you can just replicate it infinitely at zero cost. This means that you can offer this content at ridiculously low prices, just enough to pay for the time it takes to set up a promotional broadcast. 

Owning your own traffic is one of the most fundamental principles of successfully marketing your info products because you can offer such low prices on the front end, just enough to liquidate your advertising costs, and make all your profit on the backend with promotions and remarketing sequences. This is how you capitalize on your customer’s long-term value all while offering them more value. 

Your back-end clients pay enough that you can lower the price of your front-end products, making it easier to get qualified leads. This means more people get the chance to try your product 

If your product is a good one, people will want more after they’ve tried it. They will fall into your backend, buy your promotional offers and the cycle continues.

Nurture your contact lists

Here is the advantage of the two-step order form that we use in our templates: it allows you to capture an untapped market. That untapped market is people who clearly demonstrate an interest in the product but are for whatever reason unsure about purchasing just yet. 

What happens is that they land on the order form, ready to take action, but once they hit enter and get to that second step where they need to submit their payment information, they choke and quit the page. 

Lucky for you, you got their email address in the first part of the order form and we know that they were interested. It’s now up to you to nurture that interest until the point of conversion, and that’s where the abandon sequence comes in. 

What’s an abandoned sequence?

It’s a set of emails that are sent periodically linking back to the sales page they abandoned, each consecutive email showing them more and more value in the offer until the client purchases.

The longer the sequence, the better chance you have of eventually converting these leads or getting unqualified leads to eventually opt out of your contact list because they were never going to buy.  But to start just as few as three emails in this sequence will suffice. 

Toolbox – Abandon cart sequence 
Template: Abandon sequence emails version 1
Template: Abandon sequence emails version 2
Template: Abandon sequence emails version 3

Broadcast to your contact lists

Here are a few cardinal rules to keep in mind when sending a promotional broadcast: 

  • Never send an email without testing its links and proofreading it completely 
  • During a promotion, make sure to send one email every day, if not every two days from the start of your promotion to the end
  • Sending two emails on the last day can be a powerful reminder that time is running out for your exceptional offer.

Product Launch

Broadcast Email remarketing to leads by giving them an even better price for the full product under the guise of a product launch. 

Remember that adding timers and a product launch headline to your sales page indicating a reduction percentage can be a powerful visual incentive for traffic to convert to buyers.  

Toolbox – Launch broadcast 

Template : Product launch email sequence 

Seasonal Promotions

Broadcast Email sequence remarketing to your entire list by giving them better prices on one or many products under the guise of seasonal events such as the new year or BFCM. 

Remember that by adding timers and a product launch headline to your sales page indicating a reduction percentage can be a powerful visual incentive for traffic to convert to buyers.  

Flash sale

A flash sale is simply a spontaneous promotion of one of your products 

Black Friday / Cyber Monday / New Years

Are huge opportunities for a sitewide promotion on all your products 

Toolbox – Seasonal Promotions

Template: Flash sale promotion Emails 

Template: Black Friday / Cyber Monday promotion Emails

Template: New Year

Summary

In this short section, you learnt:

  • Why your email list is such a valuable resource and how to tap into that potential.
  • How to use the abandon list to convert people who entered their details but were not ready to buy – we looked at how to nurture their interest until it becomes a sale.
  • Best practices for broadcasting to your email list for product launches and seasonal promotion.

Well done – you’ve completed 4 of 5 chapters. 

When you’ve set up your marketing plan and got some results, it’s time to optimize. Are you ready to get even more sales and overtake your competitors? That’s coming up next.

Leave a Reply

Your email address will not be published. Required fields are marked *

Share this article

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Free Course

Sign up to our free course and get a roadmap to scaling your course
Free course

The Simple Blueprint to Take Your Course Business from $0 - $20K/mo

Get our blueprint delivered to your email